Why is reviewing and verifying data changes before activation important?

Reviewing and verifying data changes before activation is crucial primarily to ensure compliance with internal policies. This process plays a vital role in maintaining the integrity and accuracy of the master data within an organization. By conducting thorough reviews, organizations can ensure that the data adheres to established standards and regulations, reducing the risk of errors that could lead to compliance issues.

Additionally, this verification process helps uphold data quality, which is essential for making informed business decisions and maintaining operational efficiency. Ensuring compliance with internal policies means that data handling aligns with the organization's objectives, governance frameworks, and regulatory requirements, thus fostering trust in the data management processes.

While the other aspects, such as avoiding duplicate entries and preparing for system updates, are relevant to data management, they do not capture the overarching reason why robust review and verification are paramount in the governance of master data. User training is important as well, but it is less about the direct impact of data change verification on compliance and more about how users handle data in the system.